It is a two-punch combination, researched-based, that usually works:
First, you want to make sure they do not hear much about the alphabet,
letters, sounds all that right-wing nonsense. They have to learn to read with
sight-words, Dutch words, whole words (all the same thing). You want a whole
lot of commotion, thousands of brightly colored books lying around, and
constant chatter about literacy and being a lifelong reader. All this stuff
convinces parents that their kids, if they are halfway normal, will quickly
learn to read. When they cannot memorize hundreds of sight-words, they know there
is something wrong with them and they give up immediately. In addition, they
keep their mouths shut. Perfect. The silence of the lambs pretty well describes
it.